What will be covered in this module?
• The fundamental concepts of marketing and business communication will be
taught in the module. In essence, communication plays an important role in
marketing, especially towards 1 of the 4Ps – Promotion.
• The Fundamental concepts of business communication will, in many
occasions, be drawn to illustrate how communication is deployed in
- Topic 1
- Topic 2
- Topic 3
- Topic 4